Thursday 16 June 2011

Adverts display products related to my recent views - Or "Ad that follow me"

I was initially surprised to see that the adverts displayed in some of the pages were related to products I had searched previously in some retail websites. I wondered how the ad could show the exact product I had viewed a few days ago. Sooner I noticed a small 'i' symbol in the right bottom corner which showed the message 'Would you like to learn more about why you are seeing this ad?'. I followed the link and finally disabled the ads that follow me. :-)

It was nice of criteo to provide a guide to disable the feature. Here is the link to disable the feature. to block Criteo banner via Browser Options.pdf

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